BrandShop survey reinforces that leading brands have opportunity to impress shoppers who visit a site because of their desire to engage with a particular brand.
Shelton, Ct. – Oct. 15, 2014 –BrandShop, a leading provider of branded digital commerce experiences, revealed new insights into consumer shopping behaviors based on a recent survey of more than 28,000 consumers across 28 brand sites. According to the survey, four out of five consumers who visit a brand’s online store do so because they love the brand. Further, the survey revealed that a great branded ecommerce experience aids in driving a customer’s Net Promoter score for that brand, supporting what is already known about other forms of digital engagement.
Today’s digital consumers expect an engaging, branded shopping experience from initial search to shopping to package receipt – with branded customer service every step of the way. Brands with less than $50MM in online Direct to Consumer sales have limited options for this today.
“Most official brand ecommerce sites were built exclusively to drive sales when in actuality, consumers also visit sites because they love the brand, they are brand evangelists and brand influencers,” explains Brian F. Martin, BrandShop’s executive chairman. “We recognize that consumers expect an engaging branded shopping experience wherever they shop on the web. BrandShop utilizes the latest thinking and tools to create branded digital commerce experiences in all media for our clients’ brand enthusiasts.”
BrandShop’s insights into shopping behaviors along with its open ecommerce solutions, customer service and fulfillment capabilities create a complete digital commerce experience that reflects a company’s brand at every touch point and exceeds their consumer’s shopping expectations.
BrandShop, formerly known as SureSource recently changed its name to reflect the company’s evolving focus of helping important brands that care deeply about their consumers create branded digital commerce experiences. BrandShop specializes in helping brands build and scale their owned online retail experience from inception to $15MM in sales.
PING, a leading provider of premium golf equipment, recently selected BrandShop for their online, direct to consumer business. “BrandShop allows us to offer golfers our complete assortment of PING golf bags, gloves, headwear and accessories,” said Andy Solheim, PING vice president of business development. “With our extensive soft good line, it’s a tremendous service for our most loyal customers while extending the reach of the PING brand to a wider audience.”
Brandshop (formerly SureSource LLC) provides branded digital commerce experiences for brands who care deeply about their consumer’s shopping experience. For 20 years, the company has provided a wide array of digital commerce services, and currently serves more than 70 clients including leading consumer brands ArmorAll, Casio, Cuisinart, Hershey’s, Nicorette, Ping, Samuel Adams and Waterpik. From site design to package delivery, BrandShop’s proprietary ecommerce technology, marketing, onsite fulfillment and in-house customer service ensure that clients increase the value of their brand and generate online sales. These services are offered on an end-to-end or modular basis. BrandShop is a privately held company that is majority owned by Veronis Suhler Stevenson, a leading media and communications private equity firm. For more information visit www.brandshop.com