Idealley Idealley

BrandShop’s integrated agency, IDEAlley, works with brands and retailers to combine world class creative with digital commerce innovation.

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BrandShop’s integrated agency IDEAlley, works with brands and retailers to combine world-class creative with digital commerce innovation. IDEAlley is unique in that our strategists and designers are deeply immersed in understanding the technologies that we use and fuse a design approach with the technological capabilities of our webstores and, our order management system. It is through this combination of design and technology where we can truly maximize the consumer experience and conversion rates, delivering and maximal sales growth. The team of IDEAlley delivers engaging, customer-centric digital experiences through consumer experience design, content, social media, and campaigns to make every encounter with the shopper count.

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Demand Generation

With consumers, we know where to begin – and it’s early in the path to purchase. By understanding what influences the decision-making of shoppers, BrandShop’s Demand Generation team builds a customized strategy for each brand and retail partner to maximize the impact of its ROI media spend.

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With consumers, we know where to begin – and it’s early in the path to purchase. By understanding what influences the decision-making of shoppers, BrandShop’s Demand Generation team builds a customized strategy for each brand and retail partner to maximize the impact of its ROI media spend. Through extensive real-time data analysis, our team continuously refines and enhances the shopper experience and investment levels to maximize the investments required in Search, Affiliate, Email and Marketplaces.

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Consumer Experience Design

Balancing great design with shopper usability is IDEAlley’s sweet spot. Our designers take a consumer-first approach in developing and designing brand marketplaces, online retail sites, and marketing collateral for campaigns and brand assets.

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Balancing great design with shopper usability is IDEAlley’s sweet spot. Our designers take a consumer-first approach in developing and designing brand marketplaces, online retail sites, and marketing collateral for campaigns and brand assets.

Product Presentation

Your Brand Marketplace™ is the best place for consumers to learn about your products and IDEAlley’s team knows how to merchandise to drive purchases. Our team creates site content and product descriptions that are optimized for search and engage and inform your customers.

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Your Brand Marketplace™ is the best place for consumers to learn about your products and IDEAlley’s team knows how to merchandise to drive purchases. Our team creates site content and product descriptions that are optimized for search and engage and inform your customers.

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UX

Shopping should be fun, easy and engaging for your consumers. Our UX designers create unique shopping experiences that are intuitive and interactive for consumers that reinforce your brand’s look and feel throughout their journey.

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Shopping should be fun, easy and engaging for your consumers. Our UX designers create unique shopping experiences that are intuitive and interactive for consumers that reinforce your brand’s look and feel throughout their journey. They become your brand experts so they can build the optimum consumer experience and turn shoppers into buyers.

Promotions

We design promotional campaigns from the ground up. Starting with a deep understanding of consumer behavior and immersive brand experiences, IDEAlley’s creative team is continually brainstorming new and innovative programs that drive engagement and purchases for brands and retailers in this connected world.

Social

Did you add a hashtag to that selfie? How many followers do you have? How many times did people watch your Instagram video? Social media has its own language, and we’re fluent in it.

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Did you add a hashtag to that selfie? How many followers do you have? How many times did people watch your Instagram video? Social media has its own language, and we’re fluent in it. IDEAlley is experienced in defining social strategy with commerce in mind to ensure brand and retail partners are transacting as much as they’re engaging.

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BrandShop was a critical partner in our efforts to improve our shopping and buying experience for our customers. Their platform, system solution and execution exceeded our expectations.

VP, Household CPG Brand