Industry leaders in content and commerce are joining forces to create optimized customer experiences for global clients. Blue Acorn iCi, a data-driven, strategic consultancy, is launching in response to growing strategic needs from digital customers and the obstacles brands face in creating cohesive customer experiences. Blue Acorn iCi brings over a decade of unparalleled expertise and delivers successful solutions to global companies at the intersection of strategy, data science, development, and digital experience.Visit the New Site
Consumers can be fickle, and their demands and preferences are constantly evolving, so brands must quickly adapt, or risk losing market share to competitors. Understanding what consumers want is the single most important step, and lays the groundwork for proactive change.
Check out BrandShop’s 2016 Consumer Preferences Report to learn more about the study and current digital consumer expectations.