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Our teams of highly experienced digital commerce professionals are experts in the fields of design, technology, marketing, client services, fulfillment and customer care. Our approach to end-to-end digital commerce creates the ideal commerce solution for your brand, offering the right mix of services to fit your needs.

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Our teams of highly experienced digital commerce professionals are experts in the fields of design, technology, marketing, client services, fulfillment and customer care. Our approach to end-to-end digital commerce creates the ideal commerce solution for your brand, offering the right mix of services to fit your needs.

LEADERSHIP

Reuben Hendell

Chief Executive Officer
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Reuben Hendell Reuben Hendell

Josh Kaplan

EVP, Client Success & Strategy
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Josh Kaplan Josh Kaplan

Christine Boucher

VP, Store Operations
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Christine Boucher Christine Boucher

Lindsey Murray

VP, Marketing Services
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Lindsey Murray Lindsey Murray

Wayne O'Connor

VP, Ecommerce Operations
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Wayne O'Connor Wayne O'Connor

Andrew Simon

Business Development
Andrew Simon Andrew Simon

Reuben Hendell

Chief Executive Officer

I have always been passionate about connecting brands to consumers digitally, and have made it my life’s work. For years this was just about helping clients master the exploding digital universe. Now it has expanded to include helping brands connect to consumers and transact with them. With a store in everyone’s pocket, the consumers are certainly expecting this!

Contact Reuben:
rhendell@brandshop.com

Josh Kaplan

EVP, Client Success & Strategy

I’m passionate about understanding clients’ business needs, goals and challenges, and then crafting and delivering solutions to help them build and grow their businesses. In today’s fast-changing digital world, it’s tough to stay on top of everything available to support making those solutions come to life. But that’s what makes our job fun!

Contact Josh:
jkaplan@brandshop.com

Christine Boucher

VP, Store Operations & Delivery Management

The landscape of customer expectations in Digital Commerce continues to evolve rapidly. BrandShop is focused on staying ahead of those expectations so that we can deliver on them successfully. I enjoy working directly with the Brands to translate their vision into an exceptional experience for the consumer. Driving toward the goal of a superior customer engagement is my daily motivation.

Contact Christine:
cboucher@brandshop.com

Lindsey Murray

VP, Marketing Services

By the time I was in middle school, I was fascinated with e-commerce. While my friends were shopping at the mall, I was shopping online. For the last ten years, I’ve lived and breathed digital marketing, with a particular passion for CX, UX and analytics. Today, I have the amazing opportunity of leading a talented group of designers and digital marketers, on our journey to connect consumers with the brands they love.

Contact Lindsey:
lmurray@brandshop.com

Wayne O'Connor

VP, Operations

Being in Operations and Logistics, I am often asked how I do things, I always reply instead with “why” I do things the way I do. I believe in Brands. They are the essence of business, from a family named company to a company formed by creative entrepreneurs; Brands are who consumers look to for confidence, quality and consistency. At BrandShop, we understand and deliver on those commitments. Focusing on innovation and performance, we provide a Best in Class experience for the consumer.

Contact Wayne:
woconnor@brandshop.com

We’d Love to Hear From You!

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