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BrandShop is now
Blue Acorn iCi.

Industry leaders in content and commerce are joining forces to create optimized customer experiences for global clients. Blue Acorn iCi, a data-driven, strategic consultancy, is launching in response to growing strategic needs from digital customers and the obstacles brands face in creating cohesive customer experiences. Blue Acorn iCi brings over a decade of unparalleled expertise and delivers successful solutions to global companies at the intersection of strategy, data science, development, and digital experience.

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  • Please complete the form below to download the Delivery Expectations Report.

Get insights like…
  • How to create a post-purchase consumer communication strategy that will increase customer engagement and retention (and ultimately increase sales!)
  • Which technologies and integrations are necessary to provide an exceptional post-purchase experience
  • What information your customers need (and don’t need) from your brand after completing the checkout process

From Checkout to Doorstep

It’s easy for your marketing team to prioritize newsletters and promotional emails with the goal of generating sales and attracting new shoppers. However, it’s six to seven times more expensive to gain a new customer than it is to retain one. Knowing this, post-purchase communications need to be optimized and leveraged to retain existing customers. From checkout to the doorstep and beyond, you want to provide your customers with superior experience.

Customer Retention and Engagement

Every interaction and communication after a customer purchases an item (including returns) is another touchpoint and opportunity to engage with the customer and ultimately increase lifetime value. Studies proved that the average revenue per transactional email (order confirmation, shipment tracking, etc.) is two to five times high than standard bulk emails ($0.75 per order confirmation email versus $0.13 for bulk emails).

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