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Blue Acorn iCi.

Industry leaders in content and commerce are joining forces to create optimized customer experiences for global clients. Blue Acorn iCi, a data-driven, strategic consultancy, is launching in response to growing strategic needs from digital customers and the obstacles brands face in creating cohesive customer experiences. Blue Acorn iCi brings over a decade of unparalleled expertise and delivers successful solutions to global companies at the intersection of strategy, data science, development, and digital experience.

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  • Please complete the form below to download the Ecommerce Subscription Report.

Three Reasons to Download the 2018 Ecommerce Subscription Report

  • Get 35 pages of ecommerce subscription trends, data, and best practices
  • Find out if a subscription model is right for your business
  • Learn how to attract and retain your subscription consumers

The subscription craze started with the launch of Birchbox in 2010, followed shortly by Dollar Shave Club and Stitch Fix in 2011 and Blue Apron in 2012. Consumers, tired of having to remember to replenish products they use regularly, now have the option to save time and money through subscriptions. Online-born and heritage brands alike are vying for a piece of the subscription ecommerce pie.

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The subscription craze started with the launch of Birchbox in 2010, followed shortly by Dollar Shave Club and Stitch Fix in 2011 and Blue Apron in 2012. Consumers, tired of having to remember to replenish products they use regularly, now have the option to save time and money through subscriptions. Online-born and heritage brands alike are vying for a piece of the subscription ecommerce pie.

“Based on the industry’s triple digit growth over the past few years, experts believe it lands high on the hype cycle. The positives of a subscription far outweigh the negatives - element of surprise, convenience, pricing, what could be better?”

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The State of the Market

Over the past five years, the subscription ecommerce market has exploded - making it difficult to track its exact growth. Some experts say it has grown as much as 800% since 2014. Today, there are over 2,000 consumer-focused subscription businesses in all different categories: dog toys, baby clothing, beauty products, arts & crafts, and vitamins, just to name a few. Heritage brands are also investing in the ecommerce subscription market: In 2016, Unilever bought Dollar Shave Club for over $1 billion.

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Over the past five years, the subscription ecommerce market has exploded - making it difficult to track its exact growth. Some experts say it has grown as much as 800% since 2014. Today, there are over 2,000 consumer-focused subscription businesses in all different categories: dog toys, baby clothing, beauty products, arts & crafts, and vitamins, just to name a few. Heritage brands are also investing in the ecommerce subscription market: In 2016, Unilever bought Dollar Shave Club for over $1 billion.

Get insights such as:
  • How to personalize the user experience and why it’s important to your subscription model strategy.
  • Which front-end features customers want and need to have an exceptional subscription experience.
  • What type of software is required to implement an ecommerce subscription model.

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